Microsoft has reacted quickly and publicly to the failure earlier this month of the largest Sage partner by encouraging Sage users to migrate to Dynamics products, and prospective customers to select Dynamics.
In a press release, Microsoft said it "invites customers and partners concerned with the stability of the Sage Software Inc. channel to consider available alternatives from Microsoft, including Microsoft Dynamics enterprise resource planning (ERP) solutions. "On July 6, Sage's largest partner in 2007 and 2008, MIS Group, suddenly shut down.
According to Crispin Read, general manager for Microsoft Dynamics ERP, "Microsoft Dynamics offers innovative products and strong return on investment, which is exactly what customers and partners are looking for - especially when questions have arisen about Sage's ability to deliver ongoing innovation and investment in its ERP portfolio and remain competitive in this marketplace."
On the migration front, Microsoft pointed out that since May 2009, it has offered qualified partners the ability to extend to their customers an offer to move to a Microsoft Dynamics ERP solution with a 50 percent discount on licensing and receive a rebate equal to 25 percent of the suggested retail price of the Microsoft Dynamics solution (up to a maximum of $25,000) to help offset the costs of switching from Sage MAS 90 or MAS 200. This offer continues to be available for qualified Sage customers.
Microsoft in its announcement also offered an example of a mid-size company that recently selected Dynamics over Sage. It said CTS Cement Manufacturing Corp., a manufacturer with more than $55 million in annual revenue, chose Microsoft Dynamics ERP over Sage MAS 90 to improve its bottom line. According to Fred McKay, chief financial officer for CTS Cement, "Microsoft Dynamics ERP gives us the flexibility to do things that our MAS 90 package couldn't do. It has a lot of potential that we can tap into as we continue to grow."
Microsoft is using the failure of the Sage partner to encourage Sage partners to move to the Dynamics ERP channel. "In times of economic turbulence, customers have high expectations of their ERP providers, demanding innovation, investment and long-term financial stability," Doug Kennedy, vice president of the Microsoft Dynamics Partner team, said. "There has never been a better time to join the Microsoft Dynamics community."
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